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Marketing
Description: Marketing opportunities and strategies for multinational organizations. Special attention given to planning and implementing marketing mix variables in international settings. Letter grade only.
Units: 3
Sections offered: Spring 2024 Summer 2024 Fall 2024
Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better
Marketing
Term : Spring 2024
Catalog Year : 2023-2024
MKT 480 - International Marketing
Description: Marketing opportunities and strategies for multinational organizations. Special attention given to planning and implementing marketing mix variables in international settings. Letter grade only.
Units: 3
Sections offered: Spring 2024 Summer 2024 Fall 2024
Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better