Term : Fall 2015
Catalog Year : 2015-2016

MKT 480 - International Marketing

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Description: Marketing opportunities and strategies for multinational organizations. Special attention given to planning and implementing marketing mix variables in international settings. Letter grade only.

Units: 3

Sections offered: Summer 2020 Fall 2020 Spring 2021

Prerequisite: ECO 285 and MKT 333 and Business Professional Program