Term : Summer 2015
Catalog Year : 2014-2015

MKT 490 - Strategic Marketing

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Description: Application and integration of key marketing concepts to plan, implement, and control marketing activities. Incorporates recent trends in marketing practice for decision making, evaluating, and/or developing marketing plans. Letter grade only.

Units: 3

Sections offered: Fall 2019 Spring 2020

Prerequisite: MKT 334 and MKT 430