Marketing
Term : Summer 2017
Catalog Year : 2016-2017

MKT 494 - Strategic Marketing

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Description: Application and integration of key marketing concepts to plan, implement, and control marketing activities. Incorporates recent trends in marketing practice for decision making, evaluating, and/or developing marketing plans. Letter grade only.

Units: 3

Sections offered: Summer 2018 Fall 2018 Spring 2019

Prerequisite: MKT 334 and MKT 439