Description: Application and integration of key marketing concepts to plan, implement, and control marketing activities. Incorporates recent trends in marketing practice for decision making, evaluating, and/or developing marketing plans. Letter grade only.
Sections offered: Fall 2017 Spring 2018 Summer 2018
Prerequisite: For business majors: MKT 333, MKT 334, MKT 439, and Business Professional Program (BPP)