Term : Spring 2019
Catalog Year : 2018-2019

MKT 494 - Strategic Marketing

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Description: Application and integration of key marketing concepts to plan, implement, and control marketing activities. Incorporates recent trends in marketing practice for decision making, evaluating, and/or developing marketing plans. Letter grade only.

Units: 3

Sections offered: Spring 2019 Summer 2019 Fall 2019 Spring 2020

Prerequisite: For business majors: MKT 333, MKT 334, MKT 439, and Business Professional Program (BPP)