Marketing
MKT 494 - Strategic Marketing
Description: Application and integration of key marketing concepts to plan, implement, and control marketing activities. Incorporates recent trends in marketing practice for decision making, evaluating, and/or developing marketing plans. Letter grade only.
Units:
3
Sections offered:
Spring 2024
Summer 2024
Fall 2024
Requirement Designation:
Prerequisite: For business majors: MKT 333, MKT 334, MKT 439, and Business Professional Program (BPP)