Marketing
Term : Spring 2021
Catalog Year : 2020-2021

MKT 494 - Strategic Marketing

Return to search

Description: Application and integration of key marketing concepts to plan, implement, and control marketing activities. Incorporates recent trends in marketing practice for decision making, evaluating, and/or developing marketing plans. Letter grade only.

Units: 3

Sections offered: Spring 2021 Summer 2021 Fall 2021

Prerequisite: MKT 333, MKT 334, MKT 439; Business Professional Program (BPP); Senior status