Description: Application and integration of key marketing concepts to plan, implement, and control marketing activities. Incorporates recent trends in marketing practice for decision making, evaluating, and/or developing marketing plans. Letter grade only.
Sections offered: Fall 2020 Spring 2021 Summer 2021
Prerequisite: Business majors: MKT 333, MKT 334, MKT 439, Business Professional Program (BPP), senior-level status.