Term : Summer 2022
Catalog Year : 2021-2022

MKT 494 - Strategic Marketing

Return to search

Description: Application and integration of key marketing concepts to plan, implement, and control marketing activities. Incorporates recent trends in marketing practice for decision making, evaluating, and/or developing marketing plans. Letter grade only.

Units: 3

Sections offered: Fall 2022

Prerequisite: MKT 333, MKT 334, MKT 439; Business Professional Program (BPP); Senior status