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Marketing
Description: Introduction to marketing. Discussion and application of strategic marketing concepts, external forces and application of strategic marketing concepts, external forces affecting marketing, social responsibility and global issues. Substitutes for MKT 333 but integrated with management and business communication. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: Business Professional Program (BPP)
Marketing
Term : Summer 2022
Catalog Year : 2021-2022
MKT 333I - Integrated Business Seminar - Marketing
Description: Introduction to marketing. Discussion and application of strategic marketing concepts, external forces and application of strategic marketing concepts, external forces affecting marketing, social responsibility and global issues. Substitutes for MKT 333 but integrated with management and business communication. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: Business Professional Program (BPP)