Description: An orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies, marketing aspects of business ethics and social responsibility. Letter grade only.
Sections offered: Spring 2018 Summer 2018 Fall 2018 Spring 2019
Prerequisite: Full Admission to BBA Professional Program or (Conditional Admission to BBA Professional Program and ENG 105, BBA 255, MAT 110 or higher, and BBA 284)