Bachelor Business Administration
Term : Summer 2018
Catalog Year : 2017-2018

BBA 310 - Principles Of Marketing In A Global Economy

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Description: An orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies, marketing aspects of business ethics and social responsibility. Letter grade only.

Units: 3

Prerequisite: Full Admission to BBA Professional Program or (Conditional Admission to BBA Professional Program and ENG 105, BBA 255, MAT 110 or higher, and BBA 284)