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Bachelor Business Administration

BBA 310 - Principles Of Marketing In A Global Economy

Description: An orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies, marketing aspects of business ethics and social responsibility. Letter grade only.

Units: 3

Sections offered: Fall 2019 Spring 2020

Requirement Designation:

Prerequisite: Full Admission to BBA Professional Program or (Conditional Admission to BBA Professional Program and ENG 105, BBA 255, MAT 110 or higher, and BBA 284)