Bachelor Business Administration
BBA 310 - Principles Of Marketing In A Global Economy
Description: An orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies, marketing aspects of business ethics and social responsibility. Letter grade only.
Units:
3
Sections offered:
Spring 2024
Summer 2024
Fall 2024
Requirement Designation:
Prerequisite: Full Admission to BBA Professional Program or (Conditional Admission to BBA Professional Program and ENG 105, BBA 255, MAT 110 or higher, and BBA 284)