Bachelor Business Administration
BBA 310 - Principles Of Marketing In A Global Economy
An orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies, marketing aspects of business ethics and social responsibility. Letter grade only.
Full Admission to BBA Professional Program or (Conditional Admission to BBA Professional Program and ENG 105, BBA 255, MAT 110 or higher, and BBA 284)