Bachelor Business Administration
Term : Fall 2019
Catalog Year : 2019-2020

BBA 310 - Principles Of Marketing In A Global Economy

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Description: An orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies, marketing aspects of business ethics and social responsibility. Letter grade only.

Units: 3

Sections offered: Summer 2019 Fall 2019 Spring 2020

Prerequisite: Full admission to BBA Professional Program