Description: Design, development, and evaluation of a business plan for existing and new businesses. Includes consideration of marketing, industry, financial, management, competitive, and strategic issues relating to the feasibility and operation of new and ongoing businesses. Letter grade only. Course fee required.
Sections offered: Fall 2019 Spring 2020
Prerequisite: BBA 300, 305W, 310, 320, 330, 340, and Senior status