Description: The role of the general manager in dealing with strategic business challenges and providing leadership to the organization; integration of functional areas, policy formulation and implementation, multinational and ethical issues. Letter grade only. Course fee required.
Sections offered: Fall 2021 Spring 2022
Requirement Designation: Senior Capstone
Prerequisite: BBA 300, 305W, 310, 320, 330, 340, and Senior status