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Service Industry Management
Term : Summer 2013
Catalog Year : 2012-2013

SIMY 430 - Customer Behavior, Satisfaction And Loyalty


Description: Explore customer decision making, factors influencing customer interactions, and relationship building with a company's customer base. Company policies and procedures are evaluated in a context of customer relations. Department consent required. Letter grade only.

Units: 3

No sections currently offered.

Prerequisite: Successful completion of ENGY 102 and academic advisor approval