Service Industry Management
Term : Summer 2015
Catalog Year : 2014-2015

SIMY 430 - Customer Behavior, Satisfaction And Loyalty

Return to search

Description: Explore customer decision making, factors influencing customer interactions, and relationship building with a company's customer base. Company policies and procedures are evaluated in a context of customer relations. Department consent required. Letter grade only.

Units: 3

No sections currently offered.

Prerequisite: Successful completion of ENGY 102 and academic advisor approval