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Public Relations
Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: ADV 207 and PR 272
Public Relations
Term : Summer 2018
Catalog Year : 2017-2018
PR 373 - New Media Engagement
Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: ADV 207 and PR 272