Public Relations
Term : Summer 2018
Catalog Year : 2017-2018

PR 373 - New Media Engagement

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Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.

Units: 3

Sections offered: Summer 2019 Fall 2019 Spring 2020

Prerequisite: ADV 207 and PR 272