Public Relations
Term : Fall 2019
Catalog Year : 2019-2020

PR 373 - New Media Engagement

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Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.

Units: 3

Sections offered: Fall 2019 Spring 2020 Summer 2020

Prerequisite: ADV 207 and PR 272