Academic Catalog

Public Relations
Term : Fall 2020
Catalog Year : 2020-2021

PR 373 - New Media Engagement

Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only. Units: 3 Sections offered: Fall 2020 Spring 2021 Prerequisite: ADV 207 and PR 272

Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.

Units: 3

Sections offered: Fall 2020 Spring 2021

Prerequisite: ADV 207 and PR 272