Strategic Communication
STR 373 - New Media Engagement
Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.
Units:
3
Sections offered:
Fall 2024
Requirement Designation:
Prerequisite: COM 101, STR 207, and STR 272