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Strategic Communication
Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: COM 101, STR 207, and STR 272
Strategic Communication
Term : Summer 2023
Catalog Year : 2022-2023
STR 373 - New Media Engagement
Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: COM 101, STR 207, and STR 272