Bachelor Business Administration
Term : Summer 2016
Catalog Year : 2015-2016

BBA 417 - Marketing Research

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Description: Conceptual and practical considerations of using marketing research in decision making. Topics include problem definition, qualitative research, observation, quantitative research, survey research, market experiments, questionnaire design, sampling, statistics, data analysis, and communication research results. Letter grade only.

Units: 3

Sections offered: Spring 2021

Prerequisite: BBA 305W, BBA 310, and Senior status