Bachelor Business Administration
Term : Fall 2019
Catalog Year : 2019-2020

BBA 417 - Marketing Research

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Description: Conceptual and practical considerations of using marketing research in decision making. Topics include problem definition, qualitative research, observation, quantitative research, survey research, market experiments, questionnaire design, sampling, statistics, data analysis, and communication research results. Letter grade only.

Units: 3

Sections offered: Spring 2020

Prerequisite: BBA 305W, BBA 310, and Senior status