Bachelor Business Administration
BBA 417 - Marketing Research
Description: Conceptual and practical considerations of using marketing research in decision making. Topics include problem definition, qualitative research, observation, quantitative research, survey research, market experiments, questionnaire design, sampling, statistics, data analysis, and communication research results. Letter grade only.
Units:
3
Sections offered:
Spring 2024
Requirement Designation:
Prerequisite: BBA 305W, BBA 310, and Senior status