Communication
Term : Summer 2019
Catalog Year : 2018-2019

COM 402 - Social Media Strategy

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Description: This course focuses on using social media in a strategic way to promote brand awareness, helping businesses and individuals reach their desired audiences as well as learning to represent oneself in social media as a professional and using social media to successfully represent a brand/company/organization. Social media brands will be studied and analyzed on a variety of platforms. Letter grade only.

Units: 3

Sections offered: Fall 2019 Spring 2020