Term : Summer 2016
Catalog Year : 2015-2016

MKT 434 - Marketing For Society

Return to search

Description: Using marketing to influence a target market to change individual behaviors for the betterment of individuals and/or societies. Application of marketing strategies for non-profits, agencies and other organizations with strong social objectives. Letter grade only.

Units: 3

Sections offered: Spring 2020

Prerequisite: MKT 333, (MKT 334 or MKT 348), and Business Professional Program