Description: Using marketing to influence a target market to change individual behaviors for the betterment of individuals and/or societies. Application of marketing strategies for non-profits, agencies and other organizations with strong social objectives. Letter grade only.
Sections offered: Spring 2018
Prerequisite: For business majors: MKT 333, (MKT 334 or MKT 348), and Business Professional Program. For non-business majors: Marketing Certificate, MKT 333, (MKT 334 or MKT 348), and junior-level status