Term : Summer 2019
Catalog Year : 2018-2019

MKT 434 - Marketing For Society

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Description: Using marketing to influence a target market to change individual behaviors for the betterment of individuals and/or societies. Application of marketing strategies for non-profits, agencies and other organizations with strong social objectives. Letter grade only.

Units: 3

Sections offered: Spring 2020

Prerequisite: For business majors: MKT 333, (MKT 334 or MKT 348), and Business Professional Program. For non-business majors: Marketing Certificate, MKT 333, (MKT 334 or MKT 348), and junior-level status