Term : Spring 2021
Catalog Year : 2020-2021

MKT 434 - Marketing For Society

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Description: Using marketing to influence a target market to change individual behaviors for the betterment of individuals and/or societies. Application of marketing strategies for non-profits, agencies and other organizations with strong social objectives. Letter grade only.

Units: 3

Sections offered: Spring 2021

Prerequisite: Business majors: MKT 334, MKT 348, and Business Professional Program; Non-business majors: Marketing Certificate, MKT 334, MKT 348, and junior-level status