Description: Using marketing to influence a target market to change individual behaviors for the betterment of individuals and/or societies. Application of marketing strategies for non-profits, agencies and other organizations with strong social objectives. Letter grade only.
Sections offered: Spring 2021
Prerequisite: Business majors: MKT 334, MKT 348, and Business Professional Program; Non-business majors: Marketing Certificate, MKT 334, MKT 348, and junior-level status