Academic Catalog

Marketing
Term : Summer 2022
Catalog Year : 2021-2022

MKT 434 - Marketing For Society

Description: Using marketing to influence a target market to change individual behaviors for the betterment of individuals and/or societies. Application of marketing strategies for non-profits, agencies and other organizations with strong social objectives. Letter grade only. Units: 3 No sections currently offered. Prerequisite: Business majors: MKT 334, MKT 348, and Business Professional Program; Non-business majors: Marketing Certificate, MKT 334, MKT 348, and junior-level status

Description: Using marketing to influence a target market to change individual behaviors for the betterment of individuals and/or societies. Application of marketing strategies for non-profits, agencies and other organizations with strong social objectives. Letter grade only.

Units: 3

No sections currently offered.

Prerequisite: Business majors: MKT 334, MKT 348, and Business Professional Program; Non-business majors: Marketing Certificate, MKT 334, MKT 348, and junior-level status