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Marketing
Description: Using marketing to influence a target market to change individual behaviors for the betterment of individuals and/or societies. Application of marketing strategies for non-profits, agencies and other organizations with strong social objectives. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: Business majors: MKT 334, MKT 348, and Business Professional Program; Non-business majors: Marketing Certificate, MKT 334, MKT 348, and junior-level status
Marketing
Term : Summer 2022
Catalog Year : 2021-2022
MKT 434 - Marketing For Society
Description: Using marketing to influence a target market to change individual behaviors for the betterment of individuals and/or societies. Application of marketing strategies for non-profits, agencies and other organizations with strong social objectives. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: Business majors: MKT 334, MKT 348, and Business Professional Program; Non-business majors: Marketing Certificate, MKT 334, MKT 348, and junior-level status