Description: This course examines the use of advanced sales techniques and technologies and their application in different stages of the sales process. Students are introduced to customer relationship management (CRM) theory, strategies, and its application across the customer life-cycle stages of customer acquisition, retention, and development. Students develop proficiency of CRM technology through hands-on practice with a current CRM system. Letter grade only.
Sections offered: Fall 2019 Spring 2020
Prerequisite: MKT 333, MKT 337, CIS 120, and Business Professional Program