Marketing
Term : Summer 2022
Catalog Year : 2021-2022

MKT 435 - Sales Strategy And Technology

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Description: This course examines the use of advanced sales techniques and technologies and their application in different stages of the sales process. Students are introduced to customer relationship management (CRM) theory, strategies, and its application across the customer life-cycle stages of customer acquisition, retention, and development. Students develop proficiency of CRM technology through hands-on practice with a current CRM system. Letter grade only.

Units: 3

Sections offered: Fall 2022

Prerequisite: For business majors: ISM 120, MKT 333, MKT 337, and Business Professional Program. For non-business majors: Marketing Certificate, ISM 120, MKT 333, MKT 337, and Senior status