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Entrepreneurship
Description: Presents marketing principles and approaches with an emphasis on entrepreneurial companies; conventional marketing, low budget and guerilla marketing techniques are discussed; the use of primary and secondary data in identifying target groups is presented; use of "buzz" marketing is included as a set of practices that are scalable for startups; the Internet and other social media are presented. Letter grade only.
Units: 1
No sections currently offered.
Prerequisite: ENGY 102, MATY 142, and ENTY 250
Entrepreneurship
Term : Summer 2016
Catalog Year : 2015-2016
ENTY 390 - Sales And Marketing For Entrepreneurs
Description: Presents marketing principles and approaches with an emphasis on entrepreneurial companies; conventional marketing, low budget and guerilla marketing techniques are discussed; the use of primary and secondary data in identifying target groups is presented; use of "buzz" marketing is included as a set of practices that are scalable for startups; the Internet and other social media are presented. Letter grade only.
Units: 1
No sections currently offered.
Prerequisite: ENGY 102, MATY 142, and ENTY 250