Description: Students will examine the core concepts of marketing, enhance their working knowledge of advertising, branding, digital media, and elect how to utilize applied research and metrics in a traditional business setting. Regardless of career choice, students will be affected by many aspects of marketing, including customer behavior, product differentiation, keys to marketing success and economic and political issues. Letter grade only.
No sections currently offered.
Prerequisite: ENG 105 or ENGY 102