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Public Relations
Term : Fall 2015
Catalog Year : 2015-2016

PR 373H - New Media Engagement - Honors


Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.

Units: 3

Sections offered: Fall 2024

Prerequisite: ADV 207 and PR 272 and Honors Student Group