Master of Global Business Administration
MGBA 610 - Global Marketing
Description: This course examines marketing in a global economy. Students are exposed to the dynamic environment of international trade and the competitive challenges and opportunities confronting today's global marketer. A broad range of topics will be covered including cultural, economic, political and social changes that have impacted the landscape of global markets. Letter grade only.
Units:
2
Sections offered:
Summer 2024
Requirement Designation:
Prerequisite: Admission to MGBA program and MGBA 570