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Advertising
Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, creative production techniques, media selection, and budgeting. Letter grade only. May be repeated for a maximum of 6 units.
Units: 3
No sections currently offered.
Requirement Designation: Senior Capstone
Prerequisite: ADV 310, ADV 311W, PR 373, and Honors Student Group
Advertising
Term : Spring 2017
Catalog Year : 2016-2017
ADV 411CH - Advertising Campaigns - Honors
Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, creative production techniques, media selection, and budgeting. Letter grade only. May be repeated for a maximum of 6 units.
Units: 3
No sections currently offered.
Requirement Designation: Senior Capstone
Prerequisite: ADV 310, ADV 311W, PR 373, and Honors Student Group