English
Term : Fall 2020
Catalog Year : 2020-2021

ENG 555 - Content Strategy

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Description: Content is writing or other media that appears on the web. Content strategy includes the research, planning, web writing skills and resources we use to plan that content, create it, deliver it to readers on the web in multiple formats, and manage that content so it can be retrieved and used in multiple ways by a myriad of different users. This class is an overview of content strategy and related concepts and practices related to workplace writing situations. Students will explore the vocabulary and processes involved in content audits, perform their own content strategy review for an organization, and explore related resources and concepts such as the use of intelligent content, localized content, content management systems and DITA. Students will create deliverables using technical writing style for the web. Letter grade only.

Units: 3

Sections offered: Fall 2020

Prerequisite: Graduate Status