Academic Catalog

Advertising
Term : Spring 2022
Catalog Year : 2021-2022

ADV 309 - Advanced Advertising Development

Description: This course will help you understand how excellent ads are created and give you experience developing ads for a variety of platforms. You'll learn how the four key areas of advertising agencies (research, media selection, account management, and creative) work together to create successful ad campaigns on a variety of platforms. You will enhance skills gained in ADV 307 in InDesign, Photoshop, Illustrator, and emerging technologies. You will refine and expand abilities to identify and address a clearly defined target audience. You will also learn basic skills in media selection. Units: 3 Sections offered: Spring 2022 Prerequisite: STR 307

Description: This course will help you understand how excellent ads are created and give you experience developing ads for a variety of platforms. You'll learn how the four key areas of advertising agencies (research, media selection, account management, and creative) work together to create successful ad campaigns on a variety of platforms. You will enhance skills gained in ADV 307 in InDesign, Photoshop, Illustrator, and emerging technologies. You will refine and expand abilities to identify and address a clearly defined target audience. You will also learn basic skills in media selection.

Units: 3

Sections offered: Spring 2022

Prerequisite: STR 307