Public Relations
PR 460 - Crisis Communication
Description: Provides a comprehensive understanding of the nature of crises. The course examines the role public relations professionals play in helping corporate, nonprofit, government organizations and individuals to manage and find success. It covers distinctive areas of crisis research and practice -- prevention, preparation, recognition, response and post-crisis concerns. Co-convened with COM 560. Letter grade only.
Units:
3
Sections offered:
Spring 2024
Fall 2024
Requirement Designation:
Prerequisite: STR 272; (Strategic Communication BS, Politics and Media BS, or Public Relations Minor); and Junior status or higher