Description: This course is an advanced overview of the hospitality and travel industry sector and the examination of the various segments within this sector such as lodging, resorts, restaurants, cruise ships, healthcare, airlines, etc. and how technology can have an impact in strategic management of businesses in this sector. The advanced survey course is for students who do not have an undergraduate hospitality or tourism bachelor's degree and for those that do. This course serves as a critical thinking, creative Imagineering, and problem-solving course. Students use all the knowledge acquired in prior management and problem-solving courses, combined with new strategic management and technology leadership techniques to strategically analyze a hospitality or travel industry related company, and provide innovative technology solutions for the profitability of the business. Letter grade only.
Sections offered: Fall 2022
Prerequisite: Graduate Status