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Business Administration
Description: Overview of the role marketing plays in developing business strategy and operations. How to think strategically about an organization's customer-driven purpose and how to deliver profitable offerings. Use insight and frameworks to make marketing decisions. Develop and evaluate marketing strategies and tactics. Explore select ethical issues that arise in marketing practice. Letter grade only.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: Admission to Business Administration (MBA)
Business Administration
Term : Spring 2024
Catalog Year : 2023-2024
BA 657 - Strategic Marketing Management
Description: Overview of the role marketing plays in developing business strategy and operations. How to think strategically about an organization's customer-driven purpose and how to deliver profitable offerings. Use insight and frameworks to make marketing decisions. Develop and evaluate marketing strategies and tactics. Explore select ethical issues that arise in marketing practice. Letter grade only.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: Admission to Business Administration (MBA)