Business Analytics
BAN 448 - Marketing Analytics
Description: This is an introduction to marketing analytics course. It covers different tools used for generating marketing insights from data, which include cluster analysis and segmentation, targeting and classification, perceptual mapping, RFM analysis, logistic regression, customer lifetime analysis, survey design and testing, product and price decisions using conjoint analysis, and experiments. Co-convened with BAN 548. Letter grade only.
Units:
3
Sections offered:
Fall 2024
Requirement Designation:
Prerequisite: BAN 440 and (Business Professional Program Milestone or Business Analytics Milestone)