Business Analytics
BAN 518 - E-commerce Analytics And Strategy
Description: An overview of how business analytics can empower key e-commerce strategies, including but not limited to e-commerce infrastructure, web scraping, product/supplier research, web analytics, online review systems, advertising/promotion, e-commerce issues/crises, and artificial intelligence in e-commerce. Letter grade only.
Units:
3
Sections offered:
Fall 2024
Requirement Designation:
Prerequisite: BAN 501