Return to search
Business Analytics
Description: This is an introduction to marketing analytics course. It covers different tools used for generating marketing insights from data, which include cluster analysis and segmentation, targeting and classification, perceptual mapping, RFM analysis, logistic regression, customer lifetime analysis, survey design and testing, product and price decisions using conjoint analysis, and experiments. Co-convened with BAN 448. Letter grade only.
Units: 3
Sections offered: Fall 2024
Prerequisite: Admission to Business Analytics GCRT, Business Analytics MS, or Management Information Systems MS
Business Analytics
Term : Fall 2024
Catalog Year : 2024-2025
BAN 548 - Marketing Analytics
Description: This is an introduction to marketing analytics course. It covers different tools used for generating marketing insights from data, which include cluster analysis and segmentation, targeting and classification, perceptual mapping, RFM analysis, logistic regression, customer lifetime analysis, survey design and testing, product and price decisions using conjoint analysis, and experiments. Co-convened with BAN 448. Letter grade only.
Units: 3
Sections offered: Fall 2024
Prerequisite: Admission to Business Analytics GCRT, Business Analytics MS, or Management Information Systems MS