College of Social and Behavioral Sciences

2011-2012 Undergraduate Catalog Progression Plans are for planning purposes
only; see the catalog for official details.

Public Relations, Bachelor of Science

Four Year Progression Plan

Campus Availability

  • Flagstaff

Year 1

Course # Course Description Units Notes
1. COM101 Communication Analysis 3
Description: Integrated study of the analysis of oral, written, and visual messages. Emphasizes commonalities and differences across communication media. Letter grade only.
Currently Scheduled: Fall 2014
2. COM131 Writing For Comm Channels 3
Description: Fundamentals of style, grammar, and structure in writing for specific communication channels. Letter grade only. Course fee required.
Currently Scheduled: Fall 2014
3. ENG105 Critical Read/Writng In Univ 4
Description: Writing skills for completing university coursework. Fulfills the liberal studies requirement for English composition. Letter grade only. Course fee required.
Prerequisite: ((English Placement Test Results (ACT 17+; Accuplacer WR 4-7; IELTS 6+; PLACE 30+; SATI 340+, TOEFL PB 525+/CB 193+/IB 70+)) or (Test Results (ACT < 7; AccuplacerWR < 4; PLACE 10; SATI < 340) and Corequisite: ENG 107))
Requirement Designation: Foundation Requirement
Currently Scheduled: Fall 2014
4. LIBSTLAB Liberal Studies (LAB) Course 4
5. GECOURSE General Elective Course 1
Course # Course Description Units Notes
1. PR272 Intro To Public Relations 3
Description: Overview of public relations as a management function, including planning, ethics, public opinion, organizational contexts, skills, and related disciplines and technologies. Letter grade only.
Currently Scheduled: Fall 2014
2. PHO181 Communication Photography 2
Description: Fundamentals of photographic communication. Basic digital camera handling, composition, studio and natural light assignments. 3 hrs. lecture. Digital camera required. Letter grade only. Course fee required.
Currently Scheduled: Fall 2014
3. PHO181R Com Photography Recitation 1
Description: Recitation section in photography. Pass-fail only.
4. COM200 Basic Communication Theory 3
Description: Introduces the nature, elements, concepts, and processes of communication in its many settings; examines vocabulary and research methods of communication studies. Letter grade only.
Prerequisite: ENG 105 or HON 190 with grade of C or better or English Placement Test Results (PLACE 60+)
Currently Scheduled: Fall 2014
5. MAT114 Quantitative Reasoning 3
Description: Contemporary quantitative methods, especially descriptive statistics, elementary probability, examples of statistical inference, linear and exponential models of growth and decay, and applicable discrete models. Fulfills liberal studies foundation requirement. Letter grade only. Course fee required.
Prerequisite: (MAT 100 with a grade of P taken Fall 2013 or later) or (MAT 102X with a grade of C or better) or Math Placement Test Results (ALEKS/MATHA 35+; MATHC 30+; PLACE 43+) or International Exchange Student Group
Requirement Designation: Foundation Requirement
Currently Scheduled: Fall 2014
6. LIBSTCOURSE Liberal Studies Course 3

Year 2

Course # Course Description Units Notes
1. ADV207 Introduction To Advertising 3
Description: Provides overview of the role and function of advertising in society. Topics include techniques, media, creative strategy, and ad execution for various media channels. Letter grade only.
Currently Scheduled: Fall 2014
2. MAJORELECTIVE Major Elective 3 MAJORELECTIVE Notes
Notes: See Catalog or Advisor
3. MINORCOURSE Minor Course 3 MINORCOURSE Notes
Notes: See Catalog or Advisor
4. LIBSTCOURSE Liberal Studies Course 3
5. GECOURSE General Elective Course 3
Course # Course Description Units Notes
1. MAJORELECTIVE Major Elective 3 MAJORELECTIVE Notes
Notes: See Catalog or Advisor
2. MAJORELECTIVE Major Elective 3 MAJORELECTIVE Notes
Notes: See Catalog or Advisor
3. MINORCOURSE Minor Course 3 MINORCOURSE Notes
Notes: See Catalog or Advisor
4. LIBSTCOURSE Liberal Studies Course 3
5. GECOURSE General Elective Course 3

Year 3

Course # Course Description Units Notes
1. PR332 Publication Design 3
Description: Applying publication design principles, structure and styles in the context of public relations. Type, illustrations, digital imaging, and new technology. Letter grade only. Course fee required.
Prerequisite: Junior Status or higher
Currently Scheduled: Fall 2014
2. PR371 Pr Case Studies & Research 3
Description: Case-study method of analysis of contemporary public relations problems for industry, nonprofit organizations, and governmental agencies. Research emphasized. Letter grade only.
Prerequisite: PR 272 and (MAT 110 with grade of C or better or Math Placement Test Results (ALEKS/MATHA 50+; MATHC 50+; PLACE 55+))
Currently Scheduled: Fall 2014
3. LIBSTCOURSE Liberal Studies Course 3
4. LIBSTCOURSE Liberal Studies Course 3
5. LIBSTCOURSE Liberal Studies Course 3
Course # Course Description Units Notes
1. PR372W Public Relations Writing 3
Description: Writing for all media, including public service announcements, brochures, news releases, and newsletters; techniques for working with mass media and the public. This course fulfills NAU's junior-level writing requirement. Letter grade only. Course fee required.
Prerequisite: COM 131, (JLS 105 or JLS 131) and (ENG 105 or HON 190 or English Placement Test Results (PLACE 60+))
Requirement Designation: Junior Writing Requirement
Currently Scheduled: Fall 2014
2. MAJORELECTIVE Major Elective 3 MAJORELECTIVE Notes
Notes: See Catalog or Advisor
3. MINORCOURSE Minor Course 3 MINORCOURSE Notes
Notes: See Catalog or Advisor
4. LIBSTCOURSE Liberal Studies Course 3
5. LIBSTCOURSE Liberal Studies Course 3

Year 4

Course # Course Description Units Notes
1. COM400 Mass Comm Regulatn/Responsblty 3
Description: Laws that govern mass communication, both printed and electronic;  as well as other controlling factors, and interpretations of First Amendment rights. Letter grade only. May be repeated for a maximum of 6 units with instructor's consent.
Currently Scheduled: Fall 2014
2. MINORCOURSE Minor Course 3 MINORCOURSE Notes
Notes: See Catalog or Advisor
3. MINORCOURSE Minor Course 3 MINORCOURSE Notes
Notes: See Catalog or Advisor
4. MINORCOURSE Minor Course 3 MINORCOURSE Notes
Notes: See Catalog or Advisor
5. GECOURSE General Elective Course 3
Course # Course Description Units Notes
1. PR471C Pr Projects & Campaigns 3
Description: Design and practical application of research methods and public relations tactics in the context of public relations projects and campaigns. Letter grade only. May be repeated for up to 6 units of credit.
Prerequisite: PR 371, PR 372W, and PR 373
Requirement Designation: Senior Capstone
Currently Scheduled: Fall 2014
2. Choose one of the options below:
-Option A-
MINORCOURSE Minor Course 3 MINORCOURSE Notes
Notes: See Catalog or Advisor
-Option B-
GECOURSE General Elective Course 3
3. Choose one of the options below:
-Option A-
MINORCOURSE Minor Course 3 MINORCOURSE Notes
Notes: See Catalog or Advisor
-Option B-
GECOURSE General Elective Course 3
4. GECOURSE General Elective Course 3
5. GECOURSE General Elective Course 3

University Requirements Specified by Major

University requirements includes 35 units of liberal studies and 6 units of diversity coursework. The courses listed below are required for the major, but may also be used to satisfy liberal studies and/or diversity. Know that if a course is used to satisfy more than one requirement it is only counted once in the cumulative totals. The sections that are blank can be satisfied with any course from the approved list of liberal studies or diversity.
Foundation Requirements:English (FNRQ:ENG) (4 units)
Foundation Requirements:Math (FNRQ:MAT) (3 units)
Aesthetic and Humanistic Inquiry (AHI) (6 units) Student Choice (6)
Social and Political Worlds (SPW) (6 units) Student Choice (6)
Cultural Understanding (CU) (6 units) Student Choice (6)
Science/Applied Science (SAS/LAB) (7 units) Student Choice (7)
Liberal Studies Elective (3 units) Student Choice (3)
Diversity:U.S. Ethnic (DIV:ETHN) (3 units) Student Choice (3)
Diversity:Global (DIV:GLBL) (3 units) Student Choice (3)

Program Information

PROGRAM INFORMATION

NAU offers the only public relations degree program in Arizona. This degree offers a choice of  exciting careers with public relations agencies, company PR departments, business publications, the government, or a nonprofit organization. We emphasize professional skill building through a mix of classroom instruction and practical application. Take advantage of our strong ties with the industry through one or more professional internships.

Be aware that courses in your major may have prerequisites that you must complete before taking those courses. Courses for your major are offered in specific sequence and you must complete the School of Communication core and required prerequisite courses in sequence and when they are offered to avoid being unable to enroll in a required course for which you have not completed the prerequisites. Failure to take courses in sequence may delay completion of your plan and graduation.

Internships in Public Relations are highly recommended and 3 units of internship credit (PR 408) may count toward the PR electives. Additional credits of PR 408 may satisfy general electives. You must have completed 89 units of credit to be eligible to enroll in internship coursework. Consult with faculty internship coordinator early in your coursework to discuss the opportunities and requirements for internship credits.

You must earn a grade of  “C” or better in the School of Communication Core (COM 101 and COM 200) and Liberal Studies required Foundation Freshman Composition (ENG 105 or equivalent transfer ENG coursework) and Foundation Mathematics Course.

You must earn a “C” or better in all courses required for the Bachelor of Science in Public Relations major and maintain a GPA of 2.5 or better in these courses to complete this degree.

BE AWARE THAT THE FINAL RESPONSIBILITY OF SELECTING COURSES RESTS WITH YOU. IT IS YOUR FULL RESPONSIBILITY TO MEET THE REQUIREMENTS OF YOUR
INTENDED DEGREE, IN THEIR PROPER SEQUENCE, SO YOU DON’T FIND YOURSELF IN YOUR SENIOR YEAR INELIGIBLE FOR GRADUATION.


CONTACT INFORMATION

Office of Academic Services and Advising
School of Communication Building #16, Room 370
PHONE: 928-523-6540 or 928-523-8055 
WEB page  http://nau.edu/sbs/advising
EMAIL: sbs.advisor@nau.edu

General Information

Progression Plans are intended to provide a general road map related to the sequencing of courses. 

For a full description of degree requirements, review the university catalog.  To determine what requirements you may have already met through transfer credits, AP/IB courses, or test credits review your degree progress report.

Some courses may have pre-requisites and/or require appropriate placement scores in Mathematics and English.  If you do not have the appropriate placement or pre-requisite courses, you may have to take more courses than are presented on the Progression Plan. 

Not all classes are offered every term so use caution when changing the sequencing of courses.

For further clarification, refer to the catalog (link provided at the top of this page) or speak with an academic advisor.