College of Social and Behavioral Sciences

2012-2013 Undergraduate Catalog Progression Plans are for planning purposes
only; see the catalog for official details.

Strategic Communication, Bachelor of Science

4YR Progression Plan-Classic Advertising - Emphasis

Campus Availability

  • Flagstaff

Year 1

Course # Course Description Units Notes
1. COM101 Communication Analysis 3 COM101 Notes
Description: Integrated study of the analysis of oral, written, and visual messages. Emphasizes commonalities and differences across communication media. Letter grade only.
Grade Required: Grade of "C" or better
Currently Scheduled: Fall 2014 Winter 2014 Spring 2015
Notes: Strongly recommended to take the first year in the program as may be pre requisite for later courses
2. COM131 Writing For Comm Channels 3 COM131 Notes
Description: Fundamentals of style, grammar, and structure in writing for specific communication channels. Letter grade only. Course fee required.
Grade Required: Grade of "C" or better
Currently Scheduled: Fall 2014 Spring 2015
Notes: Strongly recommended to take the first year in the program as may be pre requisite for later courses
3. ENG105 Critical Read/Writng In Univ 4
Description: Writing skills for completing university coursework. Fulfills the liberal studies requirement for English composition. Letter grade only. Course fee required.
Prerequisite: ((English Placement Test Results (ACT 17+; Accuplacer WR 4-7; IELTS 6+; PLACE 30+; SATI 340+, TOEFL PB 525+/CB 193+/IB 70+)) or (Test Results (ACT < 7; AccuplacerWR < 4; PLACE 10; SATI < 340) and Corequisite: ENG 107))
Requirement Designation: Foundation Requirement
Grade Required: Grade of "C" or better
Currently Scheduled: Fall 2014 Spring 2015
4. LIBSTCOURSE Liberal Studies Course 3
5. GECOURSE General Elective Course 2
Course # Course Description Units Notes
1. ADV207 Introduction To Advertising 3
Description: Provides overview of the role and function of advertising in society. Topics include techniques, media, creative strategy, and ad execution for various media channels. Letter grade only.
Grade Required: Grade of "C" or better
Currently Scheduled: Fall 2014 Winter 2014 Spring 2015
2. CST111 Fdmtls Of Public Speaking 3
Description: Development of basic skills for creation and delivery of oral messages in public and in small groups. Emphasizes organization and reasoning. Letter grade only. Course fee required.
Requirement Designation: Social and Political Worlds
Grade Required: Grade of "C" or better
Currently Scheduled: Fall 2014 Spring 2015
3. MAT114 Quantitative Reasoning 3
Description: Contemporary quantitative methods, especially descriptive statistics, elementary probability, examples of statistical inference, linear and exponential models of growth and decay, and applicable discrete models. Fulfills liberal studies foundation requirement. Letter grade only. Course fee required.
Prerequisite: (MAT 100 with a grade of P taken Fall 2013 or later) or (MAT 102X with a grade of C or better) or Math Placement Test Results (ALEKS/MATHA 35+; MATHC 30+; PLACE 43+) or International Exchange Student Group
Requirement Designation: Foundation Requirement
Grade Required: Grade of "C" or better
Currently Scheduled: Fall 2014 Spring 2015
4. LIBSTCOURSE Liberal Studies Course 3
5. GECOURSE General Elective Course 3

Year 2

Course # Course Description Units Notes
1. PR272 Intro To Public Relations 3
Description: Overview of public relations as a management function, including planning, ethics, public opinion, organizational contexts, skills, and related disciplines and technologies. Letter grade only.
Grade Required: Grade of "C" or better
Currently Scheduled: Fall 2014 Winter 2014 Spring 2015
2. COM200 Basic Communication Theory 3 COM200 Notes
Description: Introduces the nature, elements, concepts, and processes of communication in its many settings; examines vocabulary and research methods of communication studies. Letter grade only.
Prerequisite: ENG 105 or HON 190 with grade of C or better or English Placement Test Results (PLACE 60+)
Grade Required: Grade of "C" or better
Currently Scheduled: Fall 2014 Winter 2014 Spring 2015
Notes: Strongly recommended to take the 2nd year in the plan
3. MAJORELECTIVE Major Elective 3 MAJORELECTIVE Notes
Grade Required: Grade of "C" or better
Notes: Select 3 units of coursework from courses offered through the School of Communication
4. LIBSTCOURSE Liberal Studies Course 3
5. GECOURSE General Elective Course 3
Course # Course Description Units Notes
1. ADV307 Advertising Copy And Layout 3
Description: Practical application of advertising design techniques and electronic layout. Creative strategy. Intensive practice in copy writing for various media channels. Taught in a computer lab. Letter grade only. Course fee required.
Prerequisite: ADV 207 and COM 101 and (ENG 105 or HON 190 with grades of C or better or English Placement Test Results (PLACE 60+))
Grade Required: Grade of "C" or better
Currently Scheduled: Fall 2014 Spring 2015
2. LIBSTCOURSE Liberal Studies Course 3
3. LIBSTCOURSE Liberal Studies Course 3
4. GECOURSE General Elective Course 3
5. GECOURSE General Elective Course 3

Year 3

Course # Course Description Units Notes
1. ADV310 Advertising Media Selection 3
Description: Planning, analyzing, and selecting media to advertise goods and services; determining strategies for media selection. Letter grade only.
Prerequisite: ADV 207 and Math Foundation requirement
Grade Required: Grade of "C" or better
Currently Scheduled: Fall 2014 Spring 2015
2. PR373 New Media Engagement 3
Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.
Prerequisite: ADV 207 and PR 272
Grade Required: Grade of "C" or better
Currently Scheduled: Fall 2014 Spring 2015
3. LIBSTCOURSE Liberal Studies Course 3
4. LIBSTLAB Liberal Studies (LAB) Course 4
5. GECOURSE General Elective Course 2
Course # Course Description Units Notes
1. ADV311W Creative Advrtisng Strategies 3
Description: Developing and implementing advertising strategies as they relate to executing a marketing plan. This course fulfills NAU's junior-level writing requirement. Letter grade only.
Prerequisite: COM 131, COM 200, and English Foundation requirement Pre- or Corequisite: ADV 307
Requirement Designation: Junior Writing Requirement
Grade Required: Grade of "C" or better
Currently Scheduled: Fall 2014 Spring 2015
2. LIBSTCOURSE Liberal Studies Course 3
3. LIBSTCOURSE Liberal Studies Course 3
4. GECOURSE General Elective Course 3
5. GECOURSE General Elective Course 3

Year 4

Course # Course Description Units Notes
1. COM400 Mass Comm Regulatn/Responsblty 3
Description: Laws that govern mass communication, both printed and electronic;  as well as other controlling factors, and interpretations of First Amendment rights. Letter grade only. May be repeated for a maximum of 6 units with instructor's consent.
Grade Required: Grade of "C" or better
Currently Scheduled: Fall 2014 Winter 2014 Spring 2015
2. MAJORELECTIVE Major Elective 3 MAJORELECTIVE Notes
Grade Required: Grade of "C" or better
Notes: Select 3 units of coursework from courses offered through the School of Communication
3. GECOURSE General Elective Course 3
4. GECOURSE General Elective Course 3
5. GECOURSE General Elective Course 3
Course # Course Description Units Notes
1. ADV411C Advertising Campaigns 3
Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, creative production techniques, media selection, and budgeting. Letter grade only. May be repeated for a maximum of 6 units.
Prerequisite: ADV 310, ADV 311W, and PR 373
Requirement Designation: Senior Capstone
Grade Required: Grade of "C" or better
Currently Scheduled: Fall 2014 Spring 2015
2. GECOURSE General Elective Course 3
3. GECOURSE General Elective Course 3
4. GECOURSE General Elective Course 3
5. GECOURSE General Elective Course 3

University Requirements Specified by Major

University requirements includes 35 units of liberal studies and 6 units of diversity coursework. The courses listed below are required for the major, but may also be used to satisfy liberal studies and/or diversity. Know that if a course is used to satisfy more than one requirement it is only counted once in the cumulative totals. The sections that are blank can be satisfied with any course from the approved list of liberal studies or diversity.
Foundation Requirements:English (FNRQ:ENG) (4 units) ENG 105 (4)
Foundation Requirements:Math (FNRQ:MAT) (3 units) MAT 114 (3)
Aesthetic and Humanistic Inquiry (AHI) (6 units) Student Choice (6)
Social and Political Worlds (SPW) (6 units) Student Choice (6)
Cultural Understanding (CU) (6 units) Student Choice (6)
Science/Applied Science (SAS/LAB) (7 units) Student Choice (7)
Liberal Studies Elective (3 units) Student Choice (3)
Diversity:U.S. Ethnic (DIV:ETHN) (3 units) Student Choice (3)
Diversity:Global (DIV:GLBL) (3 units) Student Choice (3)

General Information

Progression Plans are intended to provide a general road map related to the sequencing of courses. 

For a full description of degree requirements, review the Academic Catalog.  To determine what requirements you may have already met through transfer credits, AP/IB courses, or test credits review your Academic Requirements, advisement report.

Some courses may have prerequisites and/or require appropriate placement scores in Mathematics and English.  If you do not have the appropriate placement or prerequisite courses, you may have to take more courses than are presented on the Progression Plan. 

Not all classes are offered every term so use caution when changing the sequencing of courses.

For further clarification, refer to the catalog (link provided at the top of this page) or speak with an academic advisor.