2013-2014

Strategic Communication, Bachelor of Science

School of Communication

College of Social and Behavioral Sciences

This degree plan prepares students for careers in a variety of professional communication environments. Centered around a strong core of advertising, public relations, and communication courses, the program allows students to choose an emphasis from three options: advertising, merchandising, and public relations.

  • Available Emphasis Areas:
  • Advertising - Emphasis
  • Merchandising - Emphasis (ending Summer 2021)
  • Public Relations - Emphasis

  • To receive a bachelor's degree at Northern Arizona University, you must complete at least 120 units of credit that minimally includes a major, the liberal studies requirements, and university requirements as listed below.

    • All of Northern Arizona University's diversity, liberal studies, junior-level writing, and capstone requirements.
    • All requirements for your specific academic plan(s).
    • At least 30 units of upper-division courses, which may include transfer work.
    • At least 30 units of coursework taken through Northern Arizona University, of which at least 18 must be upper-division courses (300-level or above). This requirement is not met by credit-by-exam, retro-credits, transfer coursework, etc.
    • A cumulative grade point average of at least 2.0 on all work attempted at Northern Arizona University.

    The full policy can be viewed here.

In addition to University Requirements:

  • At least 42 units of major requirements
  • Be aware that you may not use courses with an ADV, MER, or PR prefix to satisfy liberal studies requirements.
  • Elective courses, if needed, to reach an overall total of at least 120 units

Students may be able to use some courses to meet more than one requirement. Contact your advisor for details.

Minimum Units for Completion 120
Major GPA 2.5
Highest Mathematics Required MAT 114
Fieldwork Experience/Internship Optional
University Honors Program Optional
Progression Plan Link Not Available

Major Requirements
    • Advertising Emphasis (18 units)
      Take ADV 311W to meet NAU's Junior-level writing requirement and ADV 411C capstone, for this emphasis.
    • Public Relations Emphasis (18 units)Take PR 372W to meet NAU's Junior-level writing requirement and PR 471C capstone, for this emphasis.
General Electives

  • Additional coursework is required if, after you have met the previously described requirements, you have not yet completed a total of 120 units of credit.

    You may take these remaining courses from any of the academic areas, using these courses to pursue your specific interests and goals. You may also use prerequisites or transfer credits as electives if they weren't used to meet major, minor, or liberal studies requirements.

    We encourage you to consult with your advisor to select the courses that will be most advantageous to you.

Additional Information

  • Be aware that some courses may have prerequisites that you must also successfully complete. For prerequisite information, click on the course or see your advisor.